My Value
I've been a start-up/mid-stage entrepreneurial, corporate marketing executive for over 30 years in San Francisco, CA. Transitioning to a business-owner in 2023 by successfully opening an inclusive wine bar in Sacramento, CA.
I have been passionate about building and scaling small business from day one. This passion comes from 30+ years of working in the small/mid-size business space. Successfully building collaboration between Sales, Operations, and Marketing - that I call the 'three-legged stool'. Over the years, I've discovered all successful orgs maintained strength in all three categories.
I'm a data-driven revenue marketer with an engineering mindset. I love helping small to mid-sized organizations scale revenue growth through repeatable and scalable marketing processes.
My successes include:
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Implementing Lead-to-Sales operational processes that increased qualified Opportunities by 60%
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Increased social followers by 650% within 7 months thru unique creative processes
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Building marketing programs that increased sales leads by 53% within 6 months
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Consistently generating revenue to cover all operational costs from day one of opening my wine bar
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Increasing marketing attribution to revenue by 60% within 12 months
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Effectively working as a project manager to run a marketing consulting firm and open a wine bar, handling construction and city requirements simultaneously
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Optimizing SDR efficiency from 1x to 3x within six months
As a result, I became well versed in the pains, needs, objectives of business owners, making me an empathetic and valuable partner/guide. I didn't realize how unique that interest and skill was until I started consulting and seeing the consistent challenges. I vowed to create a process to help fix the issues stop the frustrations and losses that plague small businesses.
My super power is understanding the three-legged stool and using data, process and collaboration to ensure businesses deliver consistent value.
Let's work together!