My Value

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I've been a startup/mid-stage marketing executive for over 30 years in San Francisco, building go-to-market strategies across three major technology waves: cloud adoption, SaaS proliferation, and now AI infrastructure. I'm a data-driven revenue marketer with an engineering mindset who believes GTM is a competitive advantage—not an afterthought.

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In 2023, I transitioned to business owner by successfully launching an inclusive wine bar in Sacramento, CA. This founder experience taught me what I'd been advising others on for 30 years: the importance of the "three-legged stool"—Sales, Operations, and Marketing working in perfect collaboration. Every successful organization I've worked with maintained strength in all three.

 

My GTM Expertise:

• Built demand generation infrastructure from scratch, achieving 90% pipeline attribution for net-new revenue

• Created thought-leadership campaigns that generated $10M+ in attributed revenue

• Established competitive positioning in emerging technology categories

• Scaled marketing-driven revenue through repeatable, data-driven processes

• Built teams from 2 to 65+ members and managed budgets from $220K to $9M+

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My Business-Building Expertise:

• Implemented Lead-to-Sales operational processes that increased qualified opportunities by 60%

• Increased social followers by 650% within 7 months through unique creative processes

• Built marketing programs that increased sales leads by 53% within 6 months

• Consistently generating revenue to cover all operational costs from day one (Joneck's Wine Lounge)

• Increased marketing attribution to revenue by 60% within 12 months

• Optimized team efficiency (SDR productivity 1x to 3x within six months)

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WHY THIS MATTERS

I understand both worlds:

• For AI/emerging tech companies: You're brilliant at product, confused about market education and GTM infrastructure. I've solved this three times. No learning curve.

• For small business founders: You're juggling execution, operations, and growth. You need someone who understands the real constraints and how to scale without breaking the bank.

 

My superpower is understanding the three-legged stool—how Sales, Operations, and Marketing must work together—and using data, process, and collaboration to ensure consistent revenue growth.

 

As a result, I became deeply versed in the pains, needs, and objectives of both tech founders and business owners, making me an empathetic and invaluable partner/guide. I didn't realize how unique this perspective was until I started consulting and saw the same patterns repeat: brilliant products struggling with go-to-market, smart founders overwhelmed by operations, and teams misaligned on what actually drives revenue.

 

I created a process to fix these issues. To stop the frustrations and losses that plague both emerging tech companies and small businesses.

 

Let's work together!