Time and time again, I've come into b2b orgs and one of my first tasks is to rebuild the relationship between sales and marketing. Why?...

B2B marketing attribution is the process of identifying and assigning value to select marketing campaign touch-points that contribute to...

The consistent challenge I encounter in building an ABM strategy is the question "who leads the creation of the target accounts list?" ...

I've seen it over and over...B2B tech companies have a flawed philosophy around the SDR (Sales Development Rep) function: they hire...