By Renee Joneck · / reneejoneck.com The Question Nobody Can Answer Ask a CFO what sales does, and you get an answer in one breath: close deals, hit quota, generate revenue. Nobody hesitates. Ask that same CFO what marketing does, and the answer gets vague fast — "brand," "content," "that report with all the pie charts." Not because marketing isn't working. Because nobody's ever asked the function to explain itself in the same terms sales is expected to. That gap isn't a mar

The technology is brilliant. The market is confused. Here's why. Your AI Product Is Easy to Build But Hard to Sell The technology is brilliant. The market is confused. Here's why. I've spent 30 years watching brilliant teams build products that failed in the market. Not because the product was bad. It wasn't. The product was usually brilliant—technically sound, innovative, solving a real problem. It failed because customers didn't understand what it did or why they ne

Starting your own brick & mortar business is a huge feat in itself. It takes courage, attention to detail, strong sense of curiosity,...

Time and time again, I've come into b2b orgs and one of my first tasks is to rebuild the relationship between sales and marketing. Why?...

B2B marketing attribution is the process of identifying and assigning value to select marketing campaign touch-points that contribute to...

The consistent challenge I encounter in building an ABM strategy is the question "who leads the creation of the target accounts list?" ...

I've seen it over and over...B2B tech companies have a flawed philosophy around the SDR (Sales Development Rep) function: they hire...